Testimonials



Frank Harrison
Global Research Lead, Data Sciences Practice, Publicis Media
“One of the most incredible things about the Market ContactAudit® is that it is actually becoming more relevant and valuable over time…
(…) The growth of the internet and the growth of the number of contacts that brands have with consumers is escalating and we have a greater need now more than ever to have a product that gives us comparative data across all of these contact points. (…) Something else is that this methodology is totally relevant in every single country in the world and every single category in the world and I find this astonishing. We’ve been able to run projects in really small countries, Latvia, Lithuania, Estonia, (…) as well as in the biggest countries and for any category, B2B, B2C.”
Les Buckley
Affiliate Professor/Program Director, Singapore Management University
Ex-Regional Director, Asia Pacific Breweries
“We really found the MCA® to be most important to us during the crisis post SARS in 2003 – 2004…
In that period, APB Singapore lost money for the first time in our 70 years' history.
We used the Market ContactAudit® to really understand the connections between our brands and our consumers. We had to significantly reduce our investment but in a targeted way and we were able to then grow share and as we refocused our marketing spend we were able to grow the market, grow our share and significantly grow result and profitability.
W H Cho
Executive Vice President, Hyundai Motor Company
Hyundai’s global brand slogan is “New Thinking, New Possibilities”
BXG’s spirit of constant innovation is very much aligned to our own corporate values. It is remarkable to note that our long standing business association (…) is testimony to the strong partnership that has been established between our respective teams.
Arnaud Charpentier
Sales Director, Nissan West Europe
“The communication, the way we invest in the advertising industry, has always been very dark, not very rocket science. Thanks to MCA®! I think we have a much better view of what we’re doing and how to monitor our communication…
(…) It is very different from anything that I’ve been in touch with until now.
MCA® is really a fully integrated tool with a 360 communication approach. So that’s why we’ve been very fast to decide to apply this methodology to Nissan.
Stephanie Matterson
Managing Director, KLA
“The MCA/System provides a robust set of metrics enabling a clear and well-motivated direction for clients…
The suite of tools enables multiple layers of insights and are instrumental in helping clients identify and understand their marketing challenges as well as the opportunities they face. Our clients have valued the definitive choices MCA/System affords in an area where dealing with the greyness of complexity is often the norm.
Dr. Ted Chan
Founder and Managing Director, N-Dynamic Consulting
“Our firm has enjoyed a long partnership with us. Most recently we have imbedded the MCA® System into a market sizing and consumer segmentation analysis for a global automotive brand seeking to expand into China…
The MCA/System integrated approach provides a fact-based and comprehensive frame of analysis that ensured our client had all the necessary information to launch their new product line. We are now preparing for the 3rd and 4th phases of this MCA®-augmented assignment which will allow us to continuously measure the effectiveness and efficiency of our client’s marketing efforts throughout China.
As a result of this collaboration, we have certainly deepened our client relationship and secured new opportunities for recurrent engagements with one of our most important global clients.

Our Work



Asia Pacific Case Study

FMCG Marketing
Needs Better Analytics

Marketers of consumer packaged goods are relying increasingly on modelling and big data to make decisions about how to capture market share and how to innovate successfully. Our experience with companies is that when they rely on these techniques, they regularly fall into the same two traps. Find out what they are.
Asia Pacific Case Study

The Challenges of
Integrated Communications
in Pharma Marketing

The biopharmaceutical industry knows it has to re-shape its marketing to meet changing customer needs, increasingly restricted access to prescribers and growing financial pressures. This article discusses the challenges and suggests a way forward, using our Market Contact Audit (MCA®) tool.
Asia Pacific Case Study

Digital Activities
for Food Brands

Digital marketing can be problematic if you are managing a Food brand. There will be lots of people trying to persuade you that giving the brand a back story and engaging consumers in a dialogue is critical to success in the digital age. So how can you figure out what is REALLY important, and where to make the tough choice to say No?
GROWING BRANDS IN AN INCREASINGLY ZERO BASED BUDGETING DRIVEN ENVIRONMENT Case Study

MCA® Contributes
to Sales Growth
(Technology & Telecom)

Read how MCA® was deployed over multiple markets and contributed to significant sales gains for the client
Measure the share of brand experience, not SOV Paper by Logo of Zenith Media 

Measure the share
of brand experience, not SOV

Budget setting is a constant dilemma for marketers, in particular when trying to establish what is the appropriate level of investment that will realistically prompt business change and grow sales. In this article, we suggest that budget setting – and indeed media strategy – needs to incorporate a wide consideration set of touchpoints that include paid, owned and earned media assets.
GROWING BRANDS IN AN INCREASINGLY ZERO BASED BUDGETING DRIVEN ENVIRONMENT Paper by Logo of Alvarez & Marsal 

GROWING BRANDS IN AN
INCREASINGLY ZERO BASED
BUDGETING DRIVEN ENVIRONMENT

Consumer brands aren’t going away. However, without the right focus on maintaining and building healthy brands such businesses risk dying step by painful step. None of this changes in our increasingly digitized, omni-channel world, except it just goes faster.
Measure the share of brand experience, not SOV Case Study

Rapid gains using MCA®
across Retail & Tobacco

Read how MCA® was used by global majors to make rapid gains across the Retail & Tobacco industries
Asia Pacific Case Study

MCA® as a Process
Improvement Platform
(Auto & Mobility)

Read how MCA® is being used as process improvement platform for a global innovation program and an agile marketing system
RAMADAN 2024,THRIVING BRANDS AND COMPANIES IN SAUDI ARABIA Spotlight

RAMADAN 2024
THRIVING BRANDS AND
COMPANIES IN SAUDI ARABIA

Which brands are thriving among citizen-consumers by engaging with them and converting this engagement most successfully into preference & trust? Which contacts & touchpoints contributed most to brand engagement during the Ramadan period? Which sustainability causes are most important to different citizen-consumer groups?

The MCA® Unifying Measurement Currency: Global Footprint

   

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Africa

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North America

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South America

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Asia

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Australia

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Since 1994, more than 170 companies have used the MCA® measurement unifying single currency around the world, with a number of global clients deploying it right across their networks.

The marketing audits total more than 35,406 brands among 2.3 million consumers across 523 categories, 90 markets and 40 languages.

Overall these fall in B2C sectors such as FMCG, Pharmaceuticals, Services, Durables as well as in B2B sectors.

MCA for sustainability launched in 2020: to-date, more than 200 brands audited in different sectors & 15 key geographies.

1.2% of marketing spend invested in the MCA solution frees up 20% of spend in building sustainable brand capital & market shares.

  Click on   to discover the list of markets and categories audited in every continent

Click on logos to videos SOON data on-demand subscription based service

Used By 200 Companies Worldwide
Over 35,000 Brands Audited
In 500+ Categories
In 90+ Geographical Markets