Grows market share & brand equity
- Mass Media
- Point of Purchase
- Direct Contacts
Puts your resources where they work
To be transparent to all
Oscar is the Founder & Chief Executive Officer of the Group. His 15-year tenure at BBDO led to develop an understanding of the role of brands as meta-salesforces and global ambassadors of an enterprise mission & values. It was his personal commitment to delivering more effective, efficient and accountable marketing that resulted in the founding of the BXG Group 25 years ago.
With a multi-disciplinary team of experts, Oscar leads the development and deployment of metrics, tools and systems to measure and operationalize the managing of brand experience as an engine of growth and purpose on a global basis. He is a regular guest speaker in the field of Brand Experience and holds degrees in French Literature, psychology and advertising from Sorbonne University.
Mike graduated with honours from Warwick University Business School. He started his career as media buyer at Boase Massimi Pollitt in 1984, later becoming the Media Planning Group Manager, responsible for over £100 million of business. During this time, he won two Media Week Awards for excellence in media planning.
Mike joined the group in 2002, leading the development of its delivery to clients, and establishing MCA/Metrics as the global gold standard of measurement in marketing communications.
Sumit brings nearly two decades of experience across global information, measurement and analytics firms including Nielsen, Synovate and JD Power. He has been in at the forefront of setting up marketing measurement systems for clients and industry, including NCBS in India and the FMCG Ecom Index for India.
Sumit is an MBA in Marketing and is a certified Lean Six Sigma Executive Black Belt.
Eric grew up in São Paulo, Brazil, graduating from the FEI engineering school. Four years after working at the French group Saint-Gobain in Brazil he obtained his MBA (international program Getulio Vargas, São Paulo / ISA-HEC, Paris) and worked in Paris in financial services.
For 15 years he occupied senior positions in France, Brazil, Argentina and Uruguay, in fields such as sales, marketing, e-business, technology, operations and administration.
Eric has worked in product development, electronic banking services and distribution channels (call centres, internet banking, ATMs, etc.), as well as reengineering and process automation.
He joined the group in April 2005 as an MCA Auditor, developing new business opportunities in Latin America. Eric currently lives in Buenos Aires, Argentina.
Koen has been a Senior Advisor with BXG since September 2020. He brings 30 years of experience, split between advisory and operating roles. He has mainly worked across Europe and the US with businesses, mainly in consumer products, manufacturing, life sciences and high-tech.
He has deep expertise in the areas of marketing, sales and innovation.
Koen worked at Andersen Consulting (now Accenture), Coca-Cola, Deloitte and Alvarez & Marsal. At Deloitte, as global co-leader for the Consumer Products sector, he worked on the World Economic Forum’s sustainability programme for the retail and consumer industries. Koen has worked with Integration, (now the The Brand Experience Group) for more than 10 years on many projects and is an expert in embedding the MCA system as a platform for capability development.