Why your store’s façade matters more than ever.
Today’s focus on digital marketing can sometimes obscure the bigger picture, and you can lose sight of the fundamentals.
In a recent Grocery Retailer study, we found that the store façade of a leading brand was the second biggest driver of effective reach (after TV Ads) - 6 times bigger than all the digital activities combined!
How does that compare with your current focus & priorities? Is it reflected in your budget allocation decisions?
Find out below.