The Brand Experience Group (BXG) has developed and refined a unique
capability to deliver true line-of-sight from touchpoints with brands
to preference, choice and business outcomes, allowing brand owners to
improve marketing effectiveness and efficiency and build enterprise value
through sustainable, purpose-led brands.
Our unifying Brand Experience currency measures individuals’ engagement
with brands across markets, across categories and across all channels
and consumer touchpoints, globally. It enables us to tackle and take a
leadership position in
1. Building sustainable brands
Quantifying the impact of sustainable business practices on consumer brand preference and choice and hence on the Sustainability Dividends and Ethical Enterprise Value available to brand owners and investors, providing the financial case for ethical and responsible business practices.
2. MORE EFFECTIVE AND MORE EFFICIENT MARKETING
We have a long and demonstrable track record of success and a unique, powerful brand marketing measurement capability that bridges and integrates the digital and analogue/physical worlds.