Introducing the Quadruple Bottom Line
The Brand Experience Group’s outcomes-based reporting model is fully consistent with the WEF/IBC framework with the addition of one important dimension, the metrics that describe citizen and consumer engagement with brands as ambassadors for sustainable business operating models.
The Brand Experience Group ‘Quadruple Bottom Line’ model, made possible by the “MCA for Sustainability”, combines individual preference and choice with other business outcomes across People
When the metrics used to track financial, environmental and social performance are combined with the metrics that describe consumer engagement with brands as demonstrated by their behaviours, then businesses can establish a truly actionable line-of-sight between sustainable business practices and value creation through brand preference and purchase. Only then can we establish virtuous circles of brand purpose, individual engagement and business model transformation towards a more sustainable future.
The contribution to society as reflected in metrics such as those related to diversity & inclusion, pay equality, wage levels, child/forced labour, health and Safety, broader health outcomes, training for the future and worker rights .
The contribution to our environment as reflected in metrics such as those related to the Paris-aligned greenhouse gas emission targets, air pollution, elimination of single-use plastics, TCFD implementation, and use and ecological sensitivity and fresh water conservation.
Preference – our unique contribution
The impact of communicating all of this well on preference and choice across different citizen typologies as reflected in metrics such as category touchpoint influence, touchpoint multiplier effects, brand associations, Brand Experience, Brand Experience Share and sales conversion.
The resulting economic health that is generated as a result for businesses, communities and individuals which makes possible virtuous circles of sustainable investment and economic development.