Overview

We are facing unprecedented social and environmental challenges that governments are failing to address and civil society has not yet found the means to solve. More and more business owners, leaders and investors are recognising that most Corporate Social Responsibility initiatives, while well-intentioned, are too little too late to have the impact needed. Instead, we need transformative change at scale and only major businesses, and their associated eco-systems, have the capacity and capability to deliver this.

BXG has an important role to play in this by bringing a uniquely powerful measurement platform that allows business to quantify, track and strengthen those connections, so allowing the creation of virtuous circles of sustainable business models, purposeful brand narratives and consumer engagement at scale that will ultimately be good for society, good for consumers, good for business and good for the planet.

We will do everything in our power to help brands and businesses deliver on this ambition across every product category, every geography and every identifiable group of consumers, globally.

1.2%

of marketing spend invested in our MCA tool frees up 20% of spend in building sustainable brand capital & market shares.

200

leading brand owning businesses in different sectors used our unifying currency to help build brand capital & drive sustainable growth.

60%

of citizens are concerned about sustainability showing a meaningful impact on their behaviors with brands.

Our Commitment

Chairman’s Message
Lawrence Hutter shares his thoughts on BXG’s sustainability manifesto of sustainability and brands to business leaders
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CEO’s Message
Oscar Jamhouri extends an open invitation to connect and engage with us on sustainability
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Global Client Service Director’s Message
Mike Bambrick shares his views on the importance of enterprises in communicating sustainability efforts and quantifying the created value
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BXG’s commitment is to do everything in our power to help brands and businesses deliver on this. We will provide objective, robust insight into how consumers are engaging with responsible brands and how this translates into preference, choice and consumption behaviours, making real the ‘Quadruple Bottom Line’ of social, environmental, consumer engagement and resulting financial impact.

We will support responsible businesses in realising this ambition across every product category, every geography and every identifiable group of consumers globally.

Our Thinking

Introducing the Quadruple Bottom Line

The Brand Experience Group’s outcomes-based reporting model is fully consistent with the WEF/IBC framework with the addition of one important dimension, the metrics that describe citizen and consumer engagement with brands as ambassadors for sustainable business operating models.

The Brand Experience Group ‘Quadruple Bottom Line’ model, made possible by the “MCA for Sustainability”, combines individual preference and choice with other business outcomes across People, Planet, Preference & Prosperity.

When the metrics used to track financial, environmental and social performance are combined with the metrics that describe consumer engagement with brands as demonstrated by their behaviours, then businesses can establish a truly actionable line-of-sight between sustainable business practices and value creation through brand preference and purchase. Only then can we establish virtuous circles of brand purpose, individual engagement and business model transformation towards a more sustainable future.



OUR EXPERTS

Lawrence Hutter , Chairman

  • Expert in business strategy, winning operating models and sustainable value creation for consumer facing businesses across a broad range of product and service categories
  • Experienced leader of consulting and services businesses
  • Spent 3 years supporting the World Economic Forum’s sustainability programme for the retail and consumer industries, with publications including: ‘The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth’, ‘Redesigning Business Value

Koen De Staercke, Senior Advisor

  • Spent 3 years working with the World Economic Forum (WEF) on their sustainability program for the retail and consumer industries
  • Contributed to the following WEF publications:

    - The Consumption Dilemma: Leverage Points for Accelerating Sustainable Growth
    - Redesigning Business Value: A Roadmap for Sustainable Consumption and Sustainability for Tomorrow’s Consumer

Will Sarni, Senior Advisor & Member of Advisory Board

  • Recognized thought leader on sustainability and water strategy.
  • Founded DOMANI, a sustainability strategy firm over 20 years ago which was sold to Deloitte Consulting.
  • Founded and led the water strategy practice at Deloitte, within the Social Impact service line, working with some of the world's most recognized consumer and industrial brands.
  • Has written numerous books and articles and presents on subjects such as the value of water, innovations in digital water technology, the circular economy, and the energy-water-food nexus.

resources

Sustainable Brands paper

Sustainable Brands
And The Link To Value Creation

The paper outlines a strategy towards developing and implementing a global set of standards for ESG reporting. It includes metrics for Governance, People, Planet and Prosperity, emphasizing the ‘belief that the interrelation of economic, environmental and social factors is increasingly material to long‑term enterprise value creation’.
Our Manifesto on Sustainability paper

Our Manifesto on Sustainability

Our manifesto for Business Leaders introduces our common, unifying Brand Experience measurement currency and provides the essential line-of-sight needed from consumer engagement with authentic brand narratives to social, environmental and financial outcomes.
Sustainability Diagnostics video

Sustainability Diagnostics
(Episode 4)

This episode discusses the final step which is to provide companies with the tools they need to build successful sustainability narratives for their brands. For that, you need the MCA® Diagnostics.
The Quadruple Bottom Line video

The Quadruple Bottom Line
(Episode 3)

In this episode, we address the critical link between enlightened business practices with respect to People and Planet and their impact on individuals’ Preferences and the buying decisions that deliver Prosperity. Discover how.
Creating Value through Sustainability video

Creating Value
through Sustainability
(Episode 2)

Understanding how brands’ sustainability narratives are creating value is becoming a really hot topic because, while most enterprises are serious about doing the right things, they aren’t always communicating them, and that matters. Discover why.
Finding the Citizen Within the Consumer video

Finding the Citizen
Within the Consumer
(Episode 1)

Understanding how brands’ sustainability narratives are creating value is becoming a really hot topic because, while most enterprises are serious about doing the right things, they aren’t always communicating them, and that matters. Discover why.
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Engage with us on Sustainability

Contact our Regional Directors
Europe
Mike Bambrick:
Koen De Staercke:

The Americas:
Eric Dherte:

Asia:
Sumit Arora: