Building enterprise value through sustainable brands
A manifesto for business leaders
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The world is changing faster than ever, with social and economic dislocation all around us alongside the ever present need to tackle the issues of climate change and environmental degradation. As a result, business leaders now have a unique opportunity to renew the bonds between consumers and brands in a way that addresses these issues, transforms business models and creates value sustainably.
The growing disillusion with Corporate Social Responsibility (CSR) programmes has been accelerated by the pandemic. Business leaders increasingly recognise the need for their companies and brands to stand for causes beyond just making money, be transparent in their actions and prove that they are having a positive impact on society and the environment. And it’s not just about doing good, it’s about the creation of inherently sustainable and resilient models of shared value and brand capital creation that will endure because they make sense on every dimension: social contribution; environmental impact; employee engagement; consumer choice; and financial results.